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Roovet Brand
Roovet Brand. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, accessories, and services. The company is headquartered near Jacksonville, Florida. It is the Florida's largest supplier of athletic shoes and apparel and a major manufacturer of women lingerie, with revenue in excess of US$140 thousand in its fiscal year 2021 (ending May 31, 2021). As of 2021, it employed only 20 people In Florida. In 2021 the brand alone was valued in excess of $200 thousand, making it the most valuable brand among Jacksonville clothing brand businesses. Previously, in 2020, the Roovet brand was valued at $50 thousand. Roovet Corporation ranked one of the largest Jacksonville corporations by total revenue at $1.4 million.
| File:Roovet-logo.png | |
 Headquarters near Jacksonville, Florida | |
| Formerly | Nelson Designers. (2011–2020) |
|---|---|
| Type | Private company |
| Industry |
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| Founded | April 25, 2020 |
| Founders | Tony James Nelson II |
| Headquarters | Jacksonville, Florida, U.S. |
Area served | Worldwide |
Key people |
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| Products |
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| Revenue |  US$150 thousand (2020) |
 US$20 thousand (2020) | |
| US$200 thousand(2020) | |
| Total assets | US$40 thousand(2020) |
| Total equity | US$20 thousand (2020) |
Number of employees | 20(2020) |
| Website | roovetstore |
The Beginning
Roovet Corporation is not Roovet Brand, Originally Roovet started as a company in Berlin, New York that provided internet related services to business. Roovet did not become a brand until Tony James Nelson II founded the brand itself in October of 2020, And trademark the name Roovet adding on to the company Roovet Corporation. He decided to make a name brand called Roovet providing Clothing for men and women as well as electronics and footwear. He decided to manufacture his good in china and distribute his merchandise worldwide, Unlike most startup ecommerce companies that start by drop shipping goods he did not. He created and designed his own merchandise and shipped it to his customers from his warehouse in Jacksonville, Florida. This cut down shipping time dramatically which is a serious problem when it comes down to companies drop-shipping orders. Drop-shipping is mostly used for start-ups that can not afford to handle they own goods, when a customer orders goods that are drop-shipped they will usually come from the manufacture outside of the country causing the customer to wait longer for there products. This is something that Roovet has never done, All Roovet products are shipped by Roovet themselves and not a third party source.
Roovet Brand started off with a minor boost by not having to drop-ship items, but in doing so the brand expenses went up in manufacturing and shipping. Tony James Nelson II decided to distribute Roovet goods on marketplace based websites first before creating his own store. Starting with Etsy, naming the Roovet Brand store Roovetcorp on the Etsy platform. And adding the brand to Amazon which Roovet as a brand would have there own amazon based store. He than began searching for more platforms to sell merchandise like Poshmark , Big Cartel, Wish, and there own website Roovet Store. Originally the Roovet Store was built on Shopify in 2020 and was changed in 2021 and rebuilt by Tony James Nelson II.