Roovet Brand

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Roovet Brand is an American multinational corporation[1] that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, accessories, and services[2]. The company is headquartered near Jacksonville, Florida. It is the Florida's largest supplier of athletic shoes and apparel and a major manufacturer of women lingerie, with revenue in excess of US$140 thousand in its fiscal year 2021 (ending May 31, 2021). As of 2021, it employed only 20 people In Florida. In 2021 the brand alone was valued in excess of $200 thousand, making it the most valuable brand among Jacksonville clothing brand businesses. Previously, in 2020, the Roovet brand was valued at $50 thousand. Roovet Corporation ranked one of the largest Jacksonville corporations by total revenue at $1.4 million.

Roovet Brand
FormerlyNelson Designers.
TypePrivate company
  • Clothing industry
  • Apparel
  • Fashion accessory
  • Accessories
FoundedApril 25, 2020; 2 years ago (2020-04-25)
FoundersTony James Nelson II
HeadquartersJacksonville, Florida, U.S.
Area served
Key people
  • Athletic footwear & apparel
  • Athletic & recreational products
RevenueIncrease US$150 thousand (2020)
Decrease US$20 thousand (2020)
Decrease US$200 thousand(2020)
Total assetsIncrease US$40 thousand(2020)
Total equityDecrease US$20 thousand (2020)
Number of employees

The Beginning

Roovet Corporation is not Roovet Brand, Originally Roovet started as a company in Berlin, New York that provided internet related services to business. Roovet did not become a brand until Tony James Nelson II founded the brand itself in October of 2020, And trademark the name Roovet adding on to the company Roovet Corporation. He decided to make a name brand called Roovet providing Clothing for men and women as well as electronics and footwear. He decided to manufacture his good in china and distribute his merchandise worldwide, Unlike most startup ecommerce companies that start by drop shipping goods he did not. He created and designed his own merchandise and shipped it to his customers from his warehouse in Jacksonville, Florida. This cut down shipping time dramatically which is a serious problem when it comes down to companies drop-shipping orders. Drop-shipping is mostly used for start-ups that can not afford to handle they own goods, when a customer orders goods that are drop-shipped they will usually come from the manufacture outside of the country causing the customer to wait longer for there products. This is something that Roovet has never done, All Roovet products are shipped by Roovet themselves and not a third party source.

Roovet Brand started off with a minor boost by not having to drop-ship items, but in doing so the brand expenses went up in manufacturing and shipping. Tony James Nelson II decided to distribute Roovet goods on marketplace based websites first before creating his own store. Starting with Etsy, naming the Roovet Brand store Roovetcorp on the Etsy platform. And adding the brand to Amazon which Roovet as a brand would have there own amazon based store. He than began searching for more platforms to sell merchandise like Poshmark , Big Cartel, Wish, and there own website Roovet Store. Originally the Roovet Store was built on Shopify in 2020 and was changed in 2021 and rebuilt by Tony James Nelson II.



Roovet has one official handbag, designed and produced by Tony James Nelson II in may of 2021. The Roovet Signature Exclusive Handbag Purse is the designer purse of the Roovet Brand, The purse exterior is made of PU leather with the Roovet icon across the outside with chains linking the logo together in gold. The outside background color is black and bag also features three pockets two on the sides, and one featuring a zipper on the backside of the bag while the other side has a gold plated metal tag. The tag reads "Roovet Corporation Since 2013". The inside of the bag features a polyester based material with the Roovet logo spread throughout the inside of the bag. Also inside of the bag has a total of three pockets two side by side on one side, while on the other side has a zipper closeable pocket.

Roovet Signature Exclusive Handbag Purse

Lingerie apparel

Roovet Brand itself is mostly known for the sale of lingerie products[3], this makes women the largest customer base worldwide for lingerie apparel. Roovet sells so much lingerie the business model itself changed to making women feel sexy. Which in return the company slogan changed to "Roovet The Home Of Sexy".[4] Roovet produces some of the most sexy women lingerie in the world, Which will account for the sells worldwide including Italy, Spain, USA, France and Japan. Roovet's top selling lingerie product is Roovet Transparent Erotic Hollow Women’s Lace Panties with over 200 sales just on Etsy platform alone. This item was re-modeled by Rosa James in October of 2021. Its safe to say women lingerie is the main focus of the brand.

Sports apparel

Roovet is more new to the sports appeal, but Roovet do produces some sports apparel like men fitness clothing and yoga pants for women. Roovet also produces electronics that may also be considered as sporting goods like Roovet SE5 Wireless Earbuds which are waterproof allowing the users to workout and answer the phone via Bluetooth. And also Roovet F2 Smart Watch Roovet Exercise Watch Sports Watch that allows the user to track there heath via the smart watch and by using its detachable option to insert the screen of the watch into there ear.

Street fashions

Roovet street fashion is mostly made up of women and men shorts, pants, jumpsuit's, t-shirts, hoodies, sweatsuit and footwear[5]. [6]All men and women clothing is designed by Tony James Nelson II or Hakeem A Small. Most of the streetwear is manufactured using polyester making most of the clothing sweat-proof, and most of the other clothing is made with cotton. The footwear is made with TPU rubber, all footwear that is produced by Roovet is for both men and women.

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  1. Roovet, Corporation (6 December 2021). "Roovet is the Black-Owned Brand You Shouldn't Live Without". Medium. Retrieved 12 December 2021.{{cite web}}: CS1 maint: url-status (link)
  2. Roovet Local, & International Corporation (31 October 2021). "Roovet Store Launched The New, Finest Cotton Ladies Hoodie collection 2022 for Upcoming Winter". menafn. Retrieved 11 December 2021.{{cite web}}: CS1 maint: url-status (link)
  3. Roovet, Corporation (7 December 2021). "Roovet Brand is known for Lingerie Worldwide". Medium. Retrieved 12 December 2021.{{cite web}}: CS1 maint: url-status (link)
  4. Roovet, Corporation (7 December 2021). "Roovet is the Home of Sexy Clothing". Medium. Retrieved 12 December 2021.{{cite web}}: CS1 maint: url-status (link)
  5. Roovet, Corporation (8 December 2021). "Roovet has the Dopiest Drip in Women And Men Fashion". Medium. Retrieved 12 December 2021.{{cite web}}: CS1 maint: url-status (link)
  6. Roovet, Corporation (7 December 2021). "Replace your Old Boring Basics with Roovet Men Collection". Medium. Retrieved 12 December 2021.{{cite web}}: CS1 maint: url-status (link)

Further reading

External links